Both rank options across multiple dimensions, but conjoint infers the weights from real choices while AHP asks for them directly. Here's how to pick.

A conjoint market simulator predicts what share of customers would pick each plan, plus the revenue and churn behind it. Here's how it works, with a real case study.

Most guides blame lazy participants. That misses the point. The four real causes of survey straightlining, and the matrix-question alternatives that stop it.

Most guides blame lazy participants. That misses the point. The four real causes of survey straightlining, and the matrix-question alternatives that stop it.

VEED ran a 34-question MaxDiff survey in OpinionX and found its single Ideal Customer Profile was really two segments. The case study, start to finish.

When you can't fix every problem at once, MaxDiff tells you which to tackle first. A worked example using the Airbnb Services host backlash.

A real, published four-step research playbook: interviews to find the trade-offs, MaxDiff to rank them, conjoint to price them, testing to ship them. Steal it.

AI didn't just speed up UX research, it changed how your colleagues see your role. Leaders now pick the method with AI and hand it to you to run.

Gabor Granger is a survey that measures the optimal price for a product or service. It works by showing customers a series of hypothetical prices and asking them if they would buy the product at this price or not.

Four questions to help you pick the right method for your ranking survey, between Conjoint Analysis, Pairwise Comparison, MaxDiff Analysis, Ranked Choice Voting, and Points Allocation ranking.

UX for mobile survey respondents varies wildly between the most popular conjoint analysis platforms. I reviewed 8 of the most popular conjoint tools to assess their responsive design for mobile conjoint research.

A discrete choice experiment is a type of survey that measures the relative importance of a set of options according to a group of people, including conjoint, maxdiff, pairwise comparison, and more.

Real case study showing how Dogo used a maxdiff analysis and conjoint survey to optimize their pricing model, ultimately driving +9.5% conversion rate and +13% ARPU.

Marginal willingness to pay turns a conjoint preference score into a dollar figure. Here's the full method, the formula, and how to handle a non-linear price curve.

An opportunity gap survey ranks customer problems by importance and dissatisfaction, so "what should we build next?" becomes a measurement instead of an argument.

A Van Westendorp is a survey method used to measure a product’s optimal price. Known specifically as the Van Westendorp Price Sensitivity Meter, or sometimes just VM PSM for short, this survey method shows you how price changes impact your customers’ willingness to pay for your product.

Fixed-profile conjoint is old-school and mostly replaced by choice-based conjoint. But there's one case it's still the right tool, and you don't need conjoint software to run it.

The full process, from the 7 steps to measuring materiality with a survey to building the matrix for your CSRD report.

18 survey tools compared on whether they save the answers of people who start but don't finish. Only some do, and fewer let you actually see the data.