The Full-Stack Researcher
Actionable advice on user research, product management and customer discovery.
Pairwise Comparison: The EASIEST Way To Rank Any List [Video]
Pairwise Comparison (also known as Paired Voting or Pairwise Ranking) is a simple yet powerful way of ranking a list of options by breaking them into a series of head-to-head votes. This video explains everything you need to know about Pairwise Comparison, including its origin, use cases, setup tips, and real-world examples.
How to use PMF Surveys to reach Product/Market Fit Faster (Guide + Case Study)
Product Market Fit Surveys are a great way to benchmark your current level of PMF, but with some simple segmentation analysis techniques, they become a powerful user research and strategy tool for early-stage startups.
No More Limits: Giving OpinionX Away For Free [Our 2024 Strategy Explained]
We’re removing all limits on free surveys. Users can now create unlimited surveys with unlimited questions that engage unlimited participants — all for free. Here’s why we’re bullish about freemium for OpinionX.
How Labster prioritizes which user problems to solve next
How do you figure out what to build next when customers are all shouting for different things? Tudor, a UX Researcher at Series C scaleup Labster, learned first hand why you can't always listen to your loudest customers…
15 Assumption Testing Methods For Product Management Teams
How to translate product ideas into their underlying assumptions, identify the riskiest assumption, design an assumption test, pick from 15 assumption testing methods, and define the success and failure criteria for that experiments.
Never Say Usually: How To Ask Questions In User Interviews
Customer discovery is about uncovering the unmet needs, pains and desires driving people’s behavior. The best way to do that? Ask good questions. Here are some suggestions…
The Most Misunderstood Research Method In All The Land
Everyone loves conjoint analysis — even if they don't really understand it. Here's what conjoint is actually for, how it works, and what most people mistake about it.
The Value-Adoption Matrix: How To Find Untapped Opportunities In Your Existing Features
Which of my features do customers think enable the most important capabilities but have been adopted by the lowest percentage of users? The answer to this question is an untapped goldmine of opportunities in your existing product. Here’s how to find them…
7 Problem Statement Brainstorming Methods [with Examples]
7 techniques to help your team brainstorm problem statements, problem ideas, customer problems, user problems, UX problems and more.
The Problem With Customer Problems In B2B SaaS
We spend too much time on “customers have all this pain and we need to understand the pain” when most of the time our software doesn’t actually solve 9,000 pain points, it solves a very limited number of them. We have a product that just does these four things and we should just focus on that.
How To Validate New Product Ideas (The Data-Driven, No-Bullshit Way)
Most blog posts will bore you to death with 5,000 words on *why* you should validate your product ideas before building. This post skips all that and jumps straight to the *how* part, with specific steps and examples to help you validate your next big product idea.
New Ranking Formulas (April 2023 Product Update)
On April 12th 2023, we shipped new ranking algorithms for Pair Rank and Order Rank questions on OpinionX. This post explains why we made that change, the math behind the new methods, and what this means for your stack ranking surveys going forward.
The Opportunity Signal: How to Pick the Right Customer Segment
A simple 5-part framework for researching people’s priorities, how that determines the right customer segments to target, and what the right acquisition channels are to match their search intent.
3 Reasons Why Discussion Guides Backfire In Discovery Research
Discussion guides are a poison apple for discovery research. They’re so common in UX interviews that they’re often prescribed for all user research — here are three reasons why you should think twice about using them for customer / product discovery.
North Star Seduction: Why Startups Are Shunning Metrics-Led Product Strategies
North Star Metrics were meant to help startups focus on building great products — so why are the some of the best companies today actively avoiding them? And what can we learn from the startups that famously failed due to this North Star Seduction?
How To Write Problem Statements for UX Research (With Examples)
7 principles for writing great problem statements for user research, plus 7 brainstorming methods to help you turn your blank page into a list of UX research problem statements.
The Gift of Details: What Startup Founders Can Learn From Improv Acting 101
Why *The Gift of Details* — a principle of improv acting — is perfect mental model for defining your Unique Value Proposition — and thinking about your startup generally.
The Product/Market Fit Matrix [Data-Driven Iteration]
In the gap between finding traction and PMF is full of vague advice like “just build something people really want.” This is the framework I use to take my startup one step closer to PMF *every single week.*
Sometimes we publish posts on our separate blog Research Method Guides, which focuses more on specific questions related to research and surveys.