SurveyMonkey vs OpinionX: Product Comparison

Comparing features, limitations, and pricing plans to determine whether SurveyMonkey or OpinionX is the better survey tool for your specific project needs.

Summary

Free Version: OpinionX offers unlimited surveys with unlimited participants/questions. SurveyMonkey’s free version only allows 10 questions and 25 responses per survey, and 65% of the question types are locked for paying customers only.

Specialism: OpinionX specializes in surveys for ranking people’s preferences/priorities and comparing differences between groups. SurveyMonkey is a general-purpose tool that has more overall functionality but is more complicated to use.

Team Collaboration: A team with 5 seats would cost $4500/year on SurveyMonkey, whereas OpinionX allows your workspace to have unlimited survey creator seats for free.

Support: OpinionX offers instant support via chat to all users (free and paid), with a median response time of under 60 seconds. SurveyMonkey offers email support to all users.

Comparing Free Versions 🆓

SurveyMonkey Free → Extremely Limited

SurveyMonkey’s free tier, named “Basic”, has significant limitations that touch every aspect of the product, including:

• Only 10 questions per survey.

• Only 25 responses per survey.

• Only 3 collectors per survey.

• Only 5 of 14 question types are unlocked.

• 1 user per account (no collaboration).

• Cannot ask for respondent’s contact information.

• No ranking questions.

• No rating questions.

• No matrix questions.

• No best/worst questions.

• No slider questions.

• No text formatting.

• Cannot add your own logo.

OpinionX Free → No Limits

OpinionX surveys created by free-tier users have no usage limits:

• Unlimited surveys for every user.

• Unlimited questions per survey.

• Unlimited participants per survey.

• Unlimited use of all collector methods.

• Unlimited teammates who can all create their own surveys in your shared workspace.

• 100% of question types are unlocked for all users.

• Free “Identify” block for asking for contact details.

• 5 ranking formats available to all users.

• Unlimited options in each ranking question.

• Customize your survey’s Welcome Page with your own logo and message.

Some advanced customizations are restricted to OpinionX’s “Ask” plan, such as custom survey URLs and conditional branching logic (these features are also paid-only on SurveyMonkey). Check out OpinionX’s full feature list and pricing plan comparison for more info.

Comparing Paid Versions

SurveyMonkey Paid → 6 Different Tiers

There are 6 different paid plans on SurveyMonkey, 3 are for “individual” solo users and 3 are for teams. The individual plans range from $384/year for “Advantage” up to $1,188/year for “Premier” and mostly just unlock the same kind of setup customizations as OpinionX’s “Ask” plan (question configuration, conditional branching, custom survey URL). The “Team” plans are billed on a per user per year basis, ranging from $300/user/year for “Advantage” to $900/user/year for “Premier”. They mostly share the same functionality as their counterpart “Personal Plans” but with team collaboration functionality.

One of the most important things to note is that paid plans on SurveyMonkey still have participant limits. The “Team Advantage” tier allows 50,000 participants per year and “Team Premier” allows 100,000 participants per year — in total across all surveys. A team of 10 users creating one survey each per month would pay $9000/year but each user can only engage 800 participants per month. Exceeding this limit costs $800 for every additional 1000 participants.

There is no price listed publicly for SurveyMonkey’s Enterprise plan, but online comments from SurveyMonkey customers peg its starting point at $8000 along with per-user license fees, and many companies pay over $1,000,000 per year for SurveyMonkey, according to SurveyMonkey’s investor docs.

OpinionX Paid → Three Clear Options

OpinionX has three paid plans:

1. “Ask” which unlocks advanced survey customizations like branching logic and custom URLs.

2. “Analyze” which unlocks advanced analysis features for customer segmentation and filtering.

3. “Accelerate” which unlocks on-demand support from OpinionX’s in-house research experts.

OpinionX is built with specifically for ranking surveys, so it’s particularly suited to measuring people’s preferences and priorities using its unique ranking formats like Pair Rank, Points Rank, Order Rank, and Image Rank.

Once you’ve ranked people’s priorities, OpinionX’s analysis features allow you to filter the results to compare how different segments of participants voted. For teams trying to understand what their customers care about most, this type of analysis is invaluable. For example, teams run OpinionX surveys to rank customer problems or feature importance and then segment the results by pricing plan to see what free users care about compared to top-paying customers.

Summary

For companies running a high volume of diverse surveys, the broad range of functionality available in SurveyMonkey is a clear benefit. The extremely limited free version and the expensive annual per-seat pricing really discourage people from being able to test whether the tool fits their needs.

OpinionX has a number of clear benefits. By offering unlimited participants/questions per survey and making all question types available for free, teams are able to jump straight into OpinionX and get their project up and running. Additionally, the fact that OpinionX allows unlimited teammates per workspace, all of whom can create surveys of their own, means that it is much more affordable than SurveyMonkey.

SurveyMonkey premium for a team of 10 people costs $3000/year plus extra fees for participants ($800 per 1000 participants). OpinionX costs the same team only $120/year. Particularly for teams that use ranking in their surveys — whether for quick meeting polls or more advanced customer research — OpinionX’s range of ranking methods and segmentation analysis features stand out as very clear advantages over SurveyMonkey.