SurveyMonkey vs OpinionX: Product Comparison

Comparing features, limitations, and pricing plans to determine whether SurveyMonkey or OpinionX is the better survey tool for your specific project needs.

Summary

Free Version

OpinionX: The free “Ask” plan includes unlimited surveys with all methods and analysis features unlocked. You can test the platform’s full capabilities with up to 10 participants before committing.

SurveyMonkey: The free plan limits you to 10 questions and 25 responses per survey, with most advanced question types (around 65%) restricted to paid tiers.

Specialism

OpinionX: Built specifically for product and market research focused on understanding priorities and trade-offs, so it’s particularly suited to measuring people’s preferences and priorities using its unique ranking formats like Pair Rank, Points Rank, Order Rank, Conjoint Rank and MaxDiff.

Once you’ve ranked people’s priorities, OpinionX’s analysis features allow you to filter the results to compare how different segments of participants voted. For teams trying to understand what their customers care about most, this type of analysis is invaluable. For example, teams run OpinionX surveys to rank customer problems or feature importance and then segment the results by pricing plan to see what free users care about compared to top-paying customers.

SurveyMonkey: A general-purpose survey platform with broad functionality. Advanced research methods such as MaxDiff and Conjoint are not available as self-serve features — to access Conjoint on SurveyMonkey, you need to contact their sales team, go through a demo process, and commit to an enterprise-level contract. There's no way to test it, try it, or use it without a sales conversation first.

Team Collaboration

SurveyMonkey: A 5-seat team plan costs approximately $4,500 per year.

OpinionX: The free plan allows unlimited surveys and unlimited users. Paid collaboration seats start from $900 per year on the Analyze plan.

Support

OpinionX: Instant live chat support for all users (free and paid), with a median response time under 60 seconds.

SurveyMonkey: Email support available to all users.

Comparing Free Versions 🆓

SurveyMonkey Free → Extremely Limited

SurveyMonkey’s free tier, named “Basic”, has significant limitations that touch every aspect of the product, including:

• Only 10 questions per survey.

• Only 25 responses per survey.

• Only 3 collectors per survey.

• Only 5 of 14 question types are unlocked.

• 1 user per account (no collaboration).

• Cannot ask for respondent’s contact information.

• No ranking questions.

• No rating questions.

• No matrix questions.

• No best/worst questions.

• No slider questions.

• No text formatting.

• Cannot add your own logo.

OpinionX Free (Ask Plan)→Generous Baseline

OpinionX's free "Ask" plan gives users a strong starting point with no payment required:

• Unlimited surveys

• All survey methods unlocked

• All analysis features enabled

• Publish and share results publicly

• Export to excel

• 10 participants per survey

The 10-participant cap on the free plan means it's ideal for internal pilots, quick team polls, or testing your survey setup before scaling up. All of OpinionX's survey formats, including Pair Rank, Points Rank, Order Rank and image rank, are available on the free plan, making it far more capable than SurveyMonkey's equivalent tier.

The free plan also includes MaxDiff and conjoint analysis — methods that most platforms reserve for enterprise tiers or charge separately for.

MaxDiff

MaxDiff is designed to identify what people care about most by forcing clear trade-offs. Instead of rating every item as “important,” respondents repeatedly choose the most and least important options from small sets. This removes rating bias and produces a precise, defensible ranking of priorities, helping teams quickly see what truly stands out.

Conjoint Analysis

Conjoint analysis reveals how people trade off between competing attributes, such as price versus features or brand versus functionality. By asking respondents to choose between realistic product combinations, it uncovers the relative importance of each attribute and estimates willingness to pay. This makes it especially powerful for pricing, packaging, and feature prioritization decisions.

On OpinionX, Conjoint Analysis is available on the free plan with no sales call, no demo required, and no contract to sign. You can sign up, build your first Conjoint study, and have results in minutes — something SurveyMonkey's pricing model makes entirely impossible.

Comparing Paid Versions

SurveyMonkey Paid → 6 Different Tiers

There are 6 different paid plans on SurveyMonkey, 3 are for “individual” solo users and 3 are for teams. The individual plans range from $384/year for “Advantage” up to $1,188/year for “Premier” and mostly just unlock the same kind of setup customizations as OpinionX’s “Ask” plan (question configuration, conditional branching, custom survey URL). The “Team” plans are billed on a per user per year basis, ranging from $300/user/year for “Advantage” to $900/user/year for “Premier”. They mostly share the same functionality as their counterpart “Personal Plans” but with team collaboration functionality.

One of the most important things to note is that paid plans on SurveyMonkey still have participant limits. The “Team Advantage” tier allows 50,000 participants per year and “Team Premier” allows 100,000 participants per year — in total across all surveys. A team of 10 users creating one survey each per month would pay $9000/year but each user can only engage 800 participants per month. Exceeding this limit costs $800 for every additional 1000 participants.

There is no price listed publicly for SurveyMonkey’s Enterprise plan, but online comments from SurveyMonkey customers peg its starting point at $8000 along with per-user license fees, and many companies pay over $1,000,000 per year for SurveyMonkey, according to SurveyMonkey’s investor docs.

OpinionX Paid → Three Clear Options

OpinionX has three paid plans:

1. Ask — $0/year The free plan covers unlimited surveys, all survey methods, all analysis features, and the ability to publish and share results. Limited to 10 participants per survey, making it best suited for internal testing and small-scale projects.
   

2. Analyze — $75/month, billed yearly ($900/year) Everything in Ask, plus:

   • 1,000 participants per survey

   • 90 minutes of prepaid consulting

   • Custom survey URL

   • 5 survey editor seats

   This plan is well-suited to product and research teams running regular customer studies. At $900/year for up to 5 seats, it works out to $180/user/year — a fraction of SurveyMonkey's team pricing.

   
   3. Accelerate — Contact Sales Everything in Analyze, plus:

   • Unlimited participants per survey

   • Expert researcher on retainer

   • Advanced security (SAML SSO, 2FA)

   • Invite external collaborators

   Accelerate is designed for enterprise teams running customer research at scale, with dedicated research expertise built into the plan rather than charged separately.

Summary

For companies running a high volume of diverse surveys, SurveyMonkey’s broad functionality is appealing. However, its extremely limited free tier and expensive per-seat annual pricing make it difficult to properly evaluate before committing and costly to scale over time.

OpinionX’s 2026 pricing presents a different model. The free Ask plan provides immediate access to all survey methods and analysis features, with a 10-participant cap that works well for internal use and prototyping. Upgrading to the Analyze plan at $900 per year unlocks up to 1,000 participants per survey across five editor seats. By comparison, SurveyMonkey’s Team Advantage plan costs $3,000 per year for the same team size and still limits total annual responses.

For teams focused on ranking and prioritization, such as understanding what customers care about most, comparing preferences across segments, or running feature importance studies, OpinionX offers specialized ranking formats and built-in segmentation analysis that SurveyMonkey does not match. At a significantly lower price point, OpinionX makes this level of research accessible without requiring an enterprise budget, a sales call, or a contract — you can run your first Conjoint or MaxDiff study for free in under five minutes.