How To Create a Conjoint Analysis Survey on SurveyMonkey
“You can’t. SurveyMonkey has no conjoint analysis question type, not in its self-serve platform, and not in LaunchPad, its pay-per-study market research line (which added MaxDiff and Van Westendorp in 2026 but still doesn’t include conjoint). SurveyMonkey says as much on its own MaxDiff page.”
So if you searched for conjoint on SurveyMonkey and came up empty, that's why: it isn't there. To run a conjoint study you need a tool built for it. OpinionX offers conjoint analysis on its free tier, drops it into any survey alongside your other questions, and calculates the results for you automatically.
You've scoured SurveyMonkey's website, read every article they have about conjoint, and searched Google and ChatGPT for an hour, yet you still can't answer what seemed like a simple question: where is the conjoint analysis question type on SurveyMonkey?
You're not alone. I've heard this exact frustration from so many researchers that I wrote this post to save others the search.
Does SurveyMonkey offer conjoint analysis?
No. There's no conjoint question type in SurveyMonkey's survey builder, on any plan.
SurveyMonkey does have a market research line called LaunchPad, launched in 2026, which sells individual studies on a pay-per-study basis with a built-in respondent panel and automated analysis. But LaunchPad only covers two advanced methods, MaxDiff (sold as "Feature Prioritization") and Van Westendorp (sold as "Price Optimization"). It doesn't include conjoint. SurveyMonkey confirms on its own MaxDiff page that it doesn't currently offer conjoint.
SurveyMonkey has also historically taken on custom research through a managed agency service, but that's a one-off project their team runs for you, not a conjoint question type you build and run yourself, and it isn't part of your subscription.
Either way, you can't create and run your own conjoint survey inside SurveyMonkey.
SurveyMonkey vs OpinionX for conjoint
To be fair to SurveyMonkey, it's a capable general survey tool with a huge user base (300,000+ paying organisations) and, since 2026, genuine pay-per-study MaxDiff and Van Westendorp with a panel attached. For conjoint specifically, though, here's how the two compare:
| SurveyMonkey | OpinionX | |
|---|---|---|
| Conjoint question type | None (not in the platform or LaunchPad) | Built in |
| How you run it | Not available to build yourself | Self-serve, drop it into any survey |
| Combine with other questions | No | Yes |
| Analysis | Not applicable | Automated part-worths, importances and a market simulator |
| Free tier | No conjoint | Conjoint free, up to 25 participants per survey |
^ Example of a conjoint analysis survey (via OpinionX)
^ You need a tool that lets you put conjoint analysis inside a survey, like OpinionX
How to run a conjoint survey instead
SurveyMonkey isn't built for advanced methods like conjoint, but you're likely one of the many teams that already has a SurveyMonkey subscription, so what should you do?
Run your conjoint survey on OpinionX instead. It's on the free tier, up to 25 participants per survey, and it calculates the conjoint results for you automatically: the part-worth utilities, attribute importances and a market simulator. Unlike a one-off agency project, you build it yourself and can drop the conjoint question into any survey alongside your other questions.
The free tier covers what most researchers need to get started. The paid Analyze plan ($900 a year) only matters if you need higher participant volumes or advanced analysis like segmentation filtering.
Frequently asked questions
Does SurveyMonkey have conjoint analysis? No. SurveyMonkey has no conjoint question type in its survey builder, and its LaunchPad market research line (which added MaxDiff and Van Westendorp in 2026) doesn't include conjoint either. SurveyMonkey states on its own MaxDiff page that it doesn't currently offer conjoint analysis.
How do you create a conjoint survey on SurveyMonkey? You can't build one yourself in SurveyMonkey. To run a conjoint study, use a tool with a built-in conjoint question type, like OpinionX, which offers it free and calculates the results automatically.
What's the best alternative to SurveyMonkey for conjoint? A survey platform built for advanced methods. OpinionX runs conjoint on its free tier, lets you combine it with other questions, and scores the results automatically. See our guide to the best conjoint tools for the full comparison.
Can you run conjoint for free? Yes. OpinionX includes conjoint analysis on its free tier, with up to 25 participants per survey and automated scoring. You only pay if you need higher volumes or advanced analysis.
Run your conjoint survey for free
OpinionX is built for advanced research methods, and conjoint is on the free tier.