Everything you need to run advanced research in-house
The full library of advanced market research methods with automated analysis, plus the team collaboration features to run it all in-house. You won't need a specialist or an agency.
Every advanced method, built in
Every method comes with its own guide. No add-ons or paid subscription needed to get started.
Design your survey
Multiple methods per survey
Add several advanced methods to one survey. Most tools cap you at one.
Branching logic
Route, split or screen participants based on how they answer.
Forced ranking, min and max
Require a full ranking, or set how many options each participant has to pick.
Multi-language surveys
Run one study in multiple languages, with AI-powered auto-translation.
Customise your survey
Create multiple finish pages, auto-redirects, survey colours, and more.
Quota management
Coming soonControl who answers, cap completes, and automate screen-outs.
Get responses
Bring your own participants
Send the survey to your own customer list. No panel required, no minimum.
Email invites
Import a list and invite participants directly from OpinionX.
Embed the survey
Drop the survey into your site, app or product to collect responses in context.
Read the results
Automated analysis
Every method's chart builds the moment responses arrive. No spreadsheet.
Segmentation & crosstabs
Compare segments and filter results, then read the segment matrix. The feature teams rate highest.
AI-powered clustering
Find natural groupings in your respondents automatically.
Data enrichment
Attach your own customer data to participants and split every result by it.
Custom exports
Export results, participant data and the full voting record.
Respondent-level data
See exactly how every respondent and subgroup answered.
Publish your results
Share a live results link, no login needed, so anyone can read the findings.
Work as a team
Unlimited seats
Every teammate can collaborate and build their own surveys at no extra cost.
Survey roles
Set who can design, edit and export, survey by survey.
Folders
Everyone gets folders to organise their surveys. Make them private and limit access to specific teammates on our Accelerate tier.
Roll it out across the organisation
SAML SSO & MFA
Single sign-on and multi-factor authentication.
Custom white-labelling
Hide OpinionX entirely with custom CNAME and survey themes.
Expert assistance
Prepaid expert help and priority support.
Watch it work
A short walkthrough: build a survey, then send it and read the results.
Every method is unlocked on our free tier
No upgrade or credit card needed to try these methods. Build your first survey free.