OpinionX vs Conjointly: Product Comparison (2026)

Comparing features, limitations, and pricing plans to determine whether Conjointly or OpinionX is the better survey tool for your specific project needs.

Summary

Free Version

OpinionX and Conjointly both offer generous free plans that allow you to test advanced methods like MaxDiff and Conjoint Analysis, with no credit card required.

The main differences appear in their paid tiers and feature sets, where OpinionX offers more affordable pricing, a more user-friendly experience, and better flexibility in how you can use different research methods together.

Specialism

OpinionX: Built for research teams who want advanced methods — Conjoint, MaxDiff, Ranking, Segmentation — without needing a research science background. Modern, flexible and fast to learn.

Conjointly: An enterprise-grade research platform with a wide breadth of tools. Powerful, but the scope and interface can be overwhelming. Limited flexibility to add additional survey questions alongside conjoint study.

Pricing

OpinionX: $900/year for up to 1,000 participants per survey and unlimited collaborators.

Conjointly: Professional license starts at ~$1,795/year for the first seat plus ~$975 per additional user.

Support

Both OpinionX and Conjointly offer live chat and email support, with consulting support expanded on Conjointly’s higher-tier plans.

Who is OpinionX for?

OpinionX is a research tool built specifically for ranking people's preferences and priorities. It offers a free survey tool and premium segmentation analysis features for understanding the differences between groups of respondents.

Where OpinionX really shines is in the depth of its ranking formats, offering a full suite of methods designed to capture how people genuinely make decisions, including:

• Pairwise Ranking — breaks a long list into a series of head-to-head votes to surface true preferences without list-order bias.

• Points Rank / Constant Sum — allocates a fixed budget of credits for respondents to distribute across options, simulating real trade-off decisions.

• MaxDiff Analysis — identifies what matters most by forcing respondents to choose the most and least important from rotating sets.

• Conjoint Analysis — models how people trade off between attributes like price, features, and brand to estimate willingness to pay.

Once you've collected results, OpinionX's segmentation features allow you to filter, compare, and map differences between groups — such as free users vs. paying customers, or one region vs. another. This kind of analysis is invaluable for product and research teams making prioritization decisions backed by real data.

While OpinionX offers advanced survey question types not found in most survey tools, it retains a simple, intuitive user experience. Combined with automated analysis and ready-made visualizations, this makes insights feel easy to access—ideal for researchers who are new to quantitative research or who value speed and ease of use.

OpinionX paid plans also include prepaid time with an expert researcher who can guide you through survey design, participant distribution, and results interpretation. This support helps ensure you’re asking the right questions and drawing the right conclusions, making advanced methods like MaxDiff and Conjoint approachable even if you don’t have deep research expertise.

Who is Conjointly for?

Conjointly is a market research platform with a wide breadth of tools such as monadic concept testing, ad pretesting, brand tracking, and claims testing. It serves agencies, consultants, and enterprise insights teams who need a single platform to run diverse, complex research programs.

Conjointly's strongest differentiator is its built-in panel access and full-service option. You can source respondents directly through Conjointly, have their team manage fieldwork for you, and receive analysis reports built for presenting to senior stakeholders. For teams that don't have in-house research expertise and need managed research end-to-end, this is a meaningful advantage.

The trade-off is cost and accessibility. Conjointly's Professional tier starts at approximately $1,895 for the first seat, with panel costs charged on top. And while its Basic tier is technically free, the 20-response cap on advanced methods means you can't run a statistically useful study without upgrading.

UX Differences

It's also worth noting that Conjointly's interface reflects its breadth — with dozens of tool types, multiple navigation layers, and a design that can feel cluttered for teams who just want to run a straightforward conjoint or MaxDiff study.

OpinionX is narrower in scope and built with that focus in mind: a cleaner, more intuitive interface where setting up a conjoint study takes minutes rather than hours. For teams new to advanced research methods, OpinionX also backs this up with a deep resource library and expert consulting hours included in paid plans, making methods like Conjoint and MaxDiff approachable even without a background in research science.

One key difference worth highlighting → On OpinionX, Conjoint or MaxDiff are treated as flexible survey components that can be used as part of a larger survey. You can combine advanced methods with standard multiple choice, rating, and open-text questions in a single study, and then use those multiple choice answers to segment your conjoint results. For example, you can run a conjoint study on feature preferences and instantly compare how enterprise buyers versus SMB customers make trade-off decisions, without needing a separate survey or a second round of fieldwork.

Conjointly, on the other hand, treats methods like conjoint and maxdiff as standalone studies. For example, you cannot add a conjoint question or section into a survey on Conjointly. This inflexibility is a big disadvantage for researchers who need to run mixed-method projects or segmentation analysis afterwards, as it is much harder to collect many types of data in a single workflow.

Comparing Free Versions 🆓

Conjointly Basic → Free with hard limits on advanced methods

Conjointly's Basic tier is free and allows you trial advanced methods like Conjoint and MaxDiff, up to 20 responses.

OpinionX Free (Ask Plan) → Generous baseline for real research

You get:

• Unlimited surveys with all survey methods unlocked.

• All analysis features enabled, including segmentation.

• Unlimited collaborators, including survey creator seats in your team workspace.

• Export to Google Sheets, .csv, or Excel in multiple formats.

• Shareable results pages with team roles and a public publishing link for anyone to access.

The 10-participant cap makes it ideal for internal pilots, team prioritization exercises, or testing your survey design before scaling up. Crucially, every method — including Conjoint and MaxDiff — is available with full analysis on the free plan. You can see exactly what results will look like before committing to a paid tier.

Comparing Paid Versions 💲

Conjointly Professional → Powerful, but expensive to scale

Conjointly's Professional license includes access to all advanced methods, up to 2 hours of annual consulting, and quality-checked panel access. Pricing is per-seat: approximately $1,795 for the first user and $975 for each additional seat. Panel responses are purchased separately on top of the licence fee. For a team of 5 researchers, the license alone would cost roughly $5,795/year — before a single respondent is sourced.

Conjointly also offers an Ultimate tier for enterprise teams who need a dedicated researcher on retainer and managed research services, but pricing is custom and requires direct engagement with their team.

OpinionX Paid → Clear, self-serve tiers

OpinionX has three straightforward plans:

1. Ask — $0/year: All survey methods, all analysis features, 10 participants per survey. Best for internal testing and small-scale projects.

2. Analyze — $900/year: Everything in Ask, plus 1,000 participants per survey, a custom survey URL, 90 minutes of prepaid consulting, and 5 editor seats. At $180/user/year for a team of 5, it's a fraction of Conjointly's equivalent cost.

3. Accelerate — Contact Sales: Everything in Analyze, plus unlimited participants, an expert researcher on retainer, advanced security (SAML SSO, 2FA), and external collaborator access.
   
   Feature Comparison

Summary

Conjointly suits teams running diverse research programs — pricing studies, ad pretesting, brand tracking, concept testing — who want built-in panel access and managed research support. Its PowerPoint reporting is a genuine plus for teams presenting to senior stakeholders. The catch is cost and complexity. Per-seat pricing makes it expensive to scale, and the breadth of tools comes with an interface that takes time to learn.

For product and research teams focused on priorities, trade-offs, and segment differences, OpinionX is the sharper tool. The free Ask plan includes full Conjoint, MaxDiff, and analysis features from day one. The Analyze plan covers your whole team for $900/year — less than a single Conjointly Professional seat. And unlike Conjointly's standalone studies, OpinionX lets you mix conjoint with other question types in one survey and segment results by any answer — no extra fieldwork required. For teams without a dedicated research scientist, the blog guides and included consulting hours make advanced methods genuinely approachable.