ASSUMPTION TESTING

Rapid A/B testing, no prototype required.

The power of A/B testing in a survey tool, helping you rapidly test your assumptions without writing a single line of code.

Evan

OpinionX really went a long way to getting our team on the same page and feeling like there was an objective voice in the room.

Evan Kirkham
Co-Founder & CEO, Colorcast

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Jaewoo

OpinionX gives us the objective market data that we need to do better backlog grooming and plan when to work on what.

Jaewoo Kim
UI/UX Designer, BD

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The fastest way to test your assumptions

Choice-based surveys reveal peopleโ€™s hidden preferences by analyzing which options they choose in decision-based scenarios โ€” giving you the perfect data to rapidly test your teamโ€™s assumptions.

Create decision-based scenarios ๐Ÿ†š

Measure the relative importance of any list of options using OpinionXโ€™s purpose-built (free!) ranking formats.

Learn more about ranking โ†’

 
Assumption Testing Customer Segments
 

Compare preferences by user segment ๐Ÿ“Š

Filter your results by customer segment to see what matters most to each group of people.

Learn more about segmenting โ†’

See who loves/hates each option ๐Ÿ™‹

Open a ranking option and see preference scores for every possible customer segment that participated in your survey.

Learn more about correlating โ†’

 
Assumption Testing Survey

Create decision-based scenarios ๐Ÿ†š

Measure the relative importance of any list of options using OpinionXโ€™s purpose-built (free!) ranking formats.

Learn more about ranking โ†’

Assumption Testing Customer Segments

Compare preferences by user segment ๐Ÿ“Š

Filter your results by customer segment to see what matters most to each group of people.

Learn more about segmenting โ†’

Assumption Testing Survey

See who loves/hates each option ๐Ÿ™‹

Open a ranking option and see preference scores for every possible customer segment that participated in your survey.

Learn more about correlating โ†’

Turning teams into assumption testing machines ๐Ÿ’ช

 
 

Test your assumptions today using robust research methods

Completely Free โ€” No Credit Card Required!