The three traits of a problem worth building a startup on: painful, frequent, and replicable.

No budget for buying participants? Three free ways to find people to take your survey: your community, public promotion, and personal direct outreach.

Innovating on everything wastes time and confuses users. Innovate only on your point of differentiation and copy the well-worn path for the rest.

Shreyas Doshi named Customer Problem Stack Ranking at Stripe in May 2020. It ranks your idea against every other problem your customers face. Seven steps, a worked example, and what happened when we ran it on ourselves.

RICE, MoSCoW, Kano and Customer Problem Stack Ranking, four ways to cut through conflicting input and decide what to build next.

Product-led growth put research at the centre of strategy. The researchers who thrive this decade are the ones fluent in both qualitative and quantitative work.

MaxDiff measures the priorities of a group of people by letting them choose the best and worst option from a set of statements using choice-based voting, mathematics and online surveys.

Thematic analysis turns a mountain of transcripts and open-ended answers into themes. What it is, the steps, a real example, and when a lighter method fits better.

You don't need a statistics PhD. The handful of core quant skills a qualitative UX researcher needs to become a mixed methods researcher, and how to learn them.

Qualitative tells you why, quantitative tells you how many. Mixed methods research combines both. Here are the three designs and when to use each.

After passing €1m in donations only 3 months after launching, FTH used OpinionX to deepen their understanding of their donorbase.