Superhuman's PMF score was 22%, below the 40% benchmark. Segmentation showed it was really 32% among the right users, and told them what to build. Here's the method.

There’s a fatal flaw in the foundations that web3 is being built on. Unless we correct it soon, no amount of decentralization, DAOs or composability will be able to save it.

The secret ingredient powering Community-Led Growth for the world's best tech startups.

The three traits of a problem worth building a startup on: painful, frequent, and replicable.

Innovating on everything wastes time and confuses users. Innovate only on your point of differentiation and copy the well-worn path for the rest.

Shreyas Doshi named Customer Problem Stack Ranking at Stripe in May 2020. It ranks your idea against every other problem your customers face. Seven steps, a worked example, and what happened when we ran it on ourselves.

Product-led growth put research at the centre of strategy. The researchers who thrive this decade are the ones fluent in both qualitative and quantitative work.

Qualitative tells you why, quantitative tells you how many. Mixed methods research combines both. Here are the three designs and when to use each.