A Beginner’s Guide to OpinionX Surveys
“Everything you need to build your first OpinionX survey: the stack rank block, the other question types, the welcome page, sharing, results, segmentation, and how to pull participant-submitted opinions into your ranking. About two minutes of reading.”
OpinionX helps you stack rank people's priorities in minutes. Here's how to build your first one.
Stack Rank
The stack rank block is where an OpinionX survey starts. Here you add your question and the list of statements for participants to rank.
You need at least 4 sample opinions to start, but the best surveys tend to have between 10 and 30 statements.
The most common sample opinions are user problems, feature ideas or customer values, and other angles work too. If you're staring at a blank list, problem statements covers how to write them and problem brainstorming covers how to generate them.
Other question types
Next, add other blocks: email collection, a multiple-choice question, or an open-ended response. Drag and drop them to rearrange the order.
Each block comes with a suggestions button worth opening before you write anything. If you want the full range of ranking formats, pairwise comparison, MaxDiff and points allocation each suit different list lengths.
Welcome page
Don't forget the first screen your participants see. Add a logo, title and description to your survey's welcome page.
Sharing
Once your survey's ready, hit the Share button on the top right to grab a link you can send to participants.
Results
Once people start joining your survey, you can see how they voted in your results. Analysing your stack rank is simple: sort the list by Highest Importance. That's it.
Segmentation
Use the answers from your multiple-choice questions to segment your data and see the stack rank for specific groups of participants.
For example, look at what matters to your paying customers compared to free users. That comparison is the whole point of needs-based segmentation, and it's usually where the useful finding is hiding.
Discover
When participants submit open-ended responses, you can add their answers to the stack rank list in one click.
This is great for filling in blind spots you missed when setting up your survey, and it's something a traditional survey can't do at all. A large majority of stack ranks finish with at least one participant-submitted opinion in the top three, so it's worth doing on almost every survey.
Deep-dive into one participant
If your OpinionX survey has an email collection block, you can open each participant's details to see their personal stack rank.
That's how you pick the right people to interview later. Participant-level data covers what you can see and how to use it.
Get in touch
So, that's OpinionX.
My top tip: dive right in and create your first stack ranking survey. Playing around with it teaches you more than any guide, so do a test run within your team and see what comes back.
Every question type and every analysis feature is unlocked on the free tier, capped at 25 participants per survey, so a team test run costs nothing.
If you've still got a question, don't be afraid to get in touch. Check out our Knowledge Base guides, or grab 30 minutes to chat with someone from the team. ✌