Branching, Multi-Variable Segmentation, Identify Block, and a Frontend Facelift
Two weeks of OpinionX product updates just dropped — here's everything need to know...
Survey Branching
Users on Scale or higher can now send survey participants to different blocks depending on their answers. Two examples below of Survey Branching in action:
Screening Out: Use a Multiple Choice question at the start of your survey to send participants outside of your research requirements to the Finish Page so that they don't add unnecessary noise to your results.
Separate Ranking Blocks: Use a Multiple Choice question to send participants to different questions and then use the "Survey Branching" options to bring them back to a common point in your survey.
Multi-Variable Segmentation
Segmentation just got a whole lot more powerful! You can now create multi-variable segments, combining many answers from one Multiple Choice question or creating conditions that span multiple questions. Here's an example:
^ In the above example, the logic used is [Basic OR Team OR Enterprise] AND [Sales/Marketing].
Identify Block
The best part about the "Email Collection" block on OpinionX is that it gives you a way associate an identifiable datapoint with each participant (especially in .csv exports, the Survey Participants table, or the Participant Details window). But we often heard that people wanted this same functionality but for other data, like people's names. So we've expanded the Email Collection block into a more flexible "Identify" block capable of collecting any category of identifiable data:
Updated Design
You might notice that everything on OpinionX looks a little bit different now. We've updated our UI framework from Vue2 to Vue3, which has changed how some components look. One change I love is that Multiple Choice results charts are now full-width (example below). We'll continue to refine our UI over the coming weeks, so if you find anything particularly frustrating in the new design, please let us know!
Features we're working on:
Back Arrow for Participants
Custom Survey URLs
Full Results Segmentation