Why we’ve updated OpinionX’s pricing plans (December 2025)
Earlier today (December 16th at 10:00 UTC), we rolled out a range of changes to our pricing plans which have altered the functionality available and limits applied to each tier of OpinionX:
We’ve unlocked all survey setup and analysis features on the Free Tier.
We’ve added new participant limits to all survey data, including the overview results tab:
Ask Tier (Free) = 10 participants
Analyze Tier = 1000 participants
Accelerate Tier = Unlimited participants
Analyze tier subscriptions now include 90 minutes of prepaid consulting time with an expert researcher.
OpinionX is designed specifically for advanced market research surveys — methods like maxdiff, conjoint, and segmentation analysis. Over time, our pricing and limits drifted out of alignment with that focus. We were significantly underpriced relative to comparable tools, which created confusion for teams evaluating OpinionX seriously, while still not being a good fit for more casual survey use cases. These changes make it clearer who OpinionX is really built for.
We’ve simplified our pricing plans considerably. The free tier previously allowed unlimited responses but locked most analysis features, which many people understandably found confusing or frustrating to discover after already launching their surveys. We experimented with preview modes and partial unlocks but these experiments ultimately made things feel more complicated rather than transparent. This new structure is far simpler — survey setup/analysis features are now available for all users to test on the free tier with a clear 10-participant limit, while our premium tiers focus on scale, security, and collaboration.
Finally, we want to make sure teams running advanced studies have the right level of support to succeed. OpinionX surveys tend to incorporate more complex research methods than form-builder tools like Typeform or Google Forms. To ensure we can spend the time needed with customers to help them use these research methods (often for their first time), we’re bundling prepaid expert assistance into all premium plans. We will continue offering technical support over live chat on the free tier and personal product demos to those evaluating OpinionX for their research.
We appreciate that this is a shift for many users and we’re here to support you through these changes. Overall, this update is about adding more clarity to our pricing, long-term commercial sustainability to OpinionX, and the resources needed to ensure we can continue to serve product research teams to succeed with their research.