ADVANCED MARKET RESEARCH SURVEYS
Measure what matters most to your most important customer segments
OpinionX is the survey platform product teams use to run their own advanced research and pricing studies, with straightforward setup, automated analysis, and expert researchers on call when you need them.
Every method available on the free plan · No credit card required
Get the data you need for your biggest decisions
OpinionX comes with the advanced survey methods you need to succeed in your big product research opportunities
What to build
Rank customer problems and features by what people would give up to get them instead of how much they ask for them.
Customer Problem Stack Ranking ➡️
Feature prioritisation with MaxDiff ➡️
Roadmap prioritisation ➡️
Who to build it for
Split every result by plan, role, company size or your own CRM fields, and find the segments your questions didn't ask about.
Segmentation analysis ➡️
Needs-Based Segmentation ➡️
Assumption testing by segment ➡️
What to charge
Find the revenue-maximising price, the acceptable range, and how much more a customer would pay for one extra feature.
Gabor Granger ➡️
Van Westendorp ➡️
Willingness to pay with conjoint ➡️
How OpinionX makes advanced research easy
Easy survey setup with maximum flexibility for every study
Add screener questions, combine methods like maxdiff and conjoint in a single survey, create custom branching logic, and offer multiple languages to participants, with everything flowing into one automated results page.
Filter, compare, segment and cluster your results by group
Activate a filter in one click, compare two groups side by side, view a heatmap of up to 30 customer segments together to see who cares most, or cluster people together who voted similarly. Everything you need to better understand your customers.
Pull your existing data into OpinionX for richer analysis
Level up your analysis by linking your existing data against each participant, so you can filter and compare participants by pricing plan, region, seniority, and more. Import a simple spreadsheet or connect dynamically to an external source.
Built for teams, with unlimited seats, user roles and folders
All plans include unlimited researcher seats (even the free tier!) so every PM, designer and researcher can work together in one workspace, with folders to help each team stay organised.
Expert researchers on call
All premium plans include prepaid consulting hours with research specialists who work alongside your team on study design and analysis — available on demand for when you need it most.
Built for procurement compliance
SAML SSO, MFA, private folders, GDPR compliance, custom contracts and onboarding questionnaires, ensuring you’ll get the green light to enable you to run the research you need without delay.
Seven advanced research methods with segmentation built-in
Each method runs as a flexible block in your survey builder, so you can mix and match any question types in one study.
Conjoint Analysis
Which attributes drive the choice, and how much is each worth? Hierarchical Bayes scoring, simulator, willingness to pay.
Conjoint on OpinionX ➡️MaxDiff Analysis
Which of these 20 features matter most, and by how much? Best-worst scoring and a preference simulator.
MaxDiff on OpinionX ➡️Van Westendorp
What price range will the market accept for this? Four questions, an optimal price point and a demand forecast.
Van Westendorp guide ➡️Gabor Granger
What's the most people will pay, and where does revenue peak? Binary-search pricing in five questions.
Gabor Granger on OpinionX ➡️Pairwise Comparison
Which of these 40 problem statements matters most? Head-to-head votes, two at a time, with Win Rate scoring.
Pairwise on OpinionX ➡️Rank Order
Which of these 8 options comes first? Drag-and-drop for the participant, Dowdall scoring for the result.
Rank order on OpinionX ➡️Constant Sum
How much does each part of the bundle matter, not just which comes first? A points budget per participant.
Constant sum on OpinionX ➡️Segmentation Analysis
Do enterprise and self-serve customers want the same thing? Filter, compare and cluster any result above.
Segmentation on OpinionX ➡️See OpinionX in action
How to build your first survey, from question setup to automated results, covered in just 60 seconds.
Teams that moved their research onto OpinionX
PicPay
100+ researchers ran over 350 surveys in year one, with 350,000+ respondents engaged across product, design and research teams studies, all from one workspace.
Jeanny Consulting
Previously powered by a collection of different point-solution tools, the pricing experts at Jeanny now run all their pricing research on OpinionX.
18Birdies
Running rapid growth-team experimentation on OpinionX through prioritisation polls, user needs assessments, and customer segmentation studies.
"Great product! Very easy to use and frankly much better than Qualtrics for our pricing research."
The most affordable platform for advanced surveys
✓ 25 participants per survey
✓ Unlimited surveys
✓ Unlimited researcher seats
✓ Full analysis & exports
✓ Unlimited participants per survey
✓ Unlimited researcher seats
✓ Advanced analysis & data enrichment
✓ Custom exports
✓ SAML SSO & MFA
✓ Private team folders
✓ White-labelling
✓ Procurement & prepaid experts
Advanced market research surveys, demystified
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Advanced market research means survey methods you can't get on most forms tools or survey platforms. These include trade-off or discrete-choice methods like conjoint and maxdiff analysis, pricing studies like Van Westendorp and Gabor Granger, unique polling methods like pairwise comparison and points-based ranking, and segmentation analysis tools like crosstabs and clustering. OpinionX specialises in making these advanced research methods easy to run and analyse.
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No. Each method on OpinionX comes as a pre-built template in an easy-to-use survey builder, with a built-in calculator for sample size recommendations, and all analysis runs automatically as people complete your survey.
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Yes! We work with a lot of teams who have company accounts for platforms like SurveyMonkey or Typeform which don't offer advanced survey methods like Conjoint or MaxDiff Analysis. Some teams keep OpinionX just for researchers who need the advanced studies while the other tool is kept for feedback forms. Other times, we see researchers invite more and more colleagues to use the unlimited seats in their OpinionX workspace, and OpinionX becomes their primary survey platform.
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Yes, you have full flexibility when it comes to deciding who to send your survey to. Bring your own survey participants like customers, colleagues or community members. You can even import data about these people into OpinionX's enrichment tab to include in your analysis. Alternatively, you can recruit participants from one of our panel providers if you need help sourcing respondents.
Create your first advanced survey today
Every research method is on our free plan. Set up your first study, send it to respondents, and have automated results ready in minutes — no credit card required.