Buy Participants: Use Third-Party Panels to Recruit Survey Respondents
We just added three new features that make it possible to use third-party recruitment platforms to source participants for your surveys! The three new features are:
Multiple Finish Pages
Hidden Fields Enrichment
Redirect URL Parameters
Let's look at each of these separately...
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1. Multiple Finish Pages
When customizing your Finish Page, you'll find a new button labelled "Add Another Finish Page." Use this to create separate end points and send participants to a different conclusion based on their survey answers (via branching logic). This is an essential feature for screening out unsuitable participants during recruitment.
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2. Hidden Fields
Most recruitment tools require the ability to include the participant's ID number inside the survey URL. We added Hidden Fields, an extension of our Enrichment Tab functionality, to do exactly that — it lets you pull data from an external source and associate it against that participant's survey answers (without having to import it manually beforehand!).
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3. Redirect URL Parameters
Once the survey is finished, these recruitment platforms need to receive confirmation that the participant completed it fully. To do this, they usually require the survey tool to redirect participants back to the recruitment website and to include their ID in the redirect link, allowing that website to save that ID and mark it as "complete".
The Finish Page now includes a customization setting for URL Parameters. When enabled, it will pull all of your Hidden Fields data (via the data set up on the Enrichment Tab) and include it at the end of the redirect links on your Finish Page:
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Throughout the rest of April, I'll be putting together guides for each of the main platforms you can recruit participants on, so stay tuned for more documentation soon to help you with this! The functionality covered in this new release is available on all of OpinionX's paid plans.
Learn more about using third-party recruitment platforms with your OpinionX survey →