New Block Type → Profile Rank (aka Conjoint Analysis)
You can now create Conjoint Analysis surveys for free on OpinionX!
Conjoint Analysis is a research method that measures which features or components of an offering are viewed as most important by customers. It is most popularly used for market research and pricing research.
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Profile Rank is quite different to any of OpinionX's other ranking formats. Instead of voting on individual options, Profile Rank shows participants voting cards called "profiles" that each contain multiple variables (categories and options). The categories are the same across all the profiles but the options shown under each category will vary. By tracking which profiles participants pick most, Profile Rank can tell you which categories and options have the biggest influence on people's decisions.
As seen in the results screenshot below, Profile Rank will rank the importance of the categories and the relative impact that each option has on the participant's profile choices:
