The Full-Stack Researcher
Guides, Case Studies, & Actionable Advice for Mixed-Methods User Research
How to do Mixed Methods Research without being a Quant Expert
You don't need a statistics PhD. The handful of core quant skills a qualitative UX researcher needs to become a mixed methods researcher, and how to learn them.
What is Mixed Methods User Research? A Definition and Examples
Qualitative tells you why, quantitative tells you how many. Mixed methods research combines both. Here are the three designs and when to use each.
Feed the Heroes gets closer to their donors core values using OpinionX
After passing €1m in donations only 3 months after launching, FTH used OpinionX to deepen their understanding of their donorbase.