Discussion guides are a poison apple for discovery research. They’re so common in UX interviews that they’re often prescribed for all user research — here are three reasons why you should think twice about using them for customer / product discovery.

North Star Metrics were meant to help startups focus on building great products — so why are the some of the best companies today actively avoiding them? And what can we learn from the startups that famously failed due to this North Star Seduction?

7 principles for writing great problem statements for user research, plus 7 brainstorming methods to help you turn your blank page into a list of UX research problem statements.

Why *The Gift of Details* — a principle of improv acting — is perfect mental model for defining your Unique Value Proposition — and thinking about your startup generally.

In the gap between finding traction and PMF is full of vague advice like “just build something people really want.” This is the framework I use to take my startup one step closer to PMF *every single week.*

MVPs have given countless founders and product teams a free ticket to jump straight into building overscoped prototypes that don’t address any real customer need. It’s time to we define what a good MVP actually is.

According to The Lean Startup, the best way to figure out if your product idea is any good is to jump straight into building a prototype. This is terrible advice. Here’s what founders should do instead…

The Discovery Sandwich is a three-step product- or customer-discovery research framework for identifying the set of possible options, prioritizing which to focus on, and gathering rich contextual insights to inform the right decision.

In survey research, ranking is used to compare and rank a set of options. Forced Choice Questions are when participants aren’t given a nonresponse option like Skip or Not Applicable.

David Friedberg sold his 7-year-old startup WeatherBill for almost $1 billion in 2013. But WeatherBill almost didn't survive to see that day. If it wasn’t for one finely-tuned pivot in May 2010, which I deconstruct in this essay, the company was destined for certain failure.

In this guide, I review the 7 most popular free survey tools for ranking people’s priorities and highlight their unique features/limitations to help you choose the right tool for your ranking project.

Shreyas Doshi’s Twitter thread ‘Destined to Fail’ introduced the idea of Customer Problems Stack Ranks — a new way to think about contextualizing the relative priority of the problem your product aims to solve.

This guide covers everything you need to know about stack ranking — from its meaning and examples of stack ranking used in real life, to some simple templates and actionable advice to consider.

The Ultimate Guide. What is pairwise comparison? What are the best pairwise comparison methods? Best pairwise comparison tools? Examples of pairwise ranking surveys? …

There’s a fatal flaw in the foundations that web3 is being built on. Unless we correct it soon, no amount of decentralization, DAOs or composability will be able to save it.

The secret ingredient powering Community-Led Growth for the world's best tech startups.