The best customer segment is the one already searching for what you do. How a viral Reddit post taught OpinionX to spot it.

Discussion guides are a poison apple for discovery research. They’re so common in UX interviews that they’re often prescribed for all user research — here are three reasons why you should think twice about using them for customer / product discovery.

Medium chased a "Total Time Reading" North Star Metric into clickbait and ads. Substack skipped it and won. What that teaches us about metrics-led strategy.

7 principles for writing great problem statements for user research, plus 7 brainstorming methods to help you turn your blank page into a list of UX research problem statements.

Why *The Gift of Details* — a principle of improv acting — is perfect mental model for defining your Unique Value Proposition — and thinking about your startup generally.

A 2x2 framework for iterating toward product/market fit. Rank value and pain statements by customer and by product to know what to work on next.

Most MVP definitions are too vague to act on. A good MVP tests one thing: whether your core innovation solves a high-priority problem for one segment.

According to The Lean Startup, the best way to figure out if your product idea is any good is to jump straight into building a prototype. This is terrible advice. Here’s what founders should do instead…

The Discovery Sandwich is a three-step product- or customer-discovery research framework for identifying the set of possible options, prioritizing which to focus on, and gathering rich contextual insights to inform the right decision.

Forced choice removes the fence-sitting options so people commit to a real preference. What it is, when to use it, and which free tools can build one.

David Friedberg sold his 7-year-old startup WeatherBill for almost $1 billion in 2013. But WeatherBill almost didn't survive to see that day. If it wasn’t for one finely-tuned pivot in May 2010, which I deconstruct in this essay, the company was destined for certain failure.

In this guide, I review the 7 most popular free survey tools for ranking people’s priorities and highlight their unique features/limitations to help you choose the right tool for your ranking project.

Shreyas Doshi named Customer Problem Stack Ranking at Stripe. It asks customers to rank your problem against every other problem they have. We ran it on ourselves and our own problem statement came 45th out of 45.

This guide covers everything you need to know about stack ranking — from its meaning and examples of stack ranking used in real life, to some simple templates and actionable advice to consider.

The Ultimate Guide. What is pairwise comparison? What are the best pairwise comparison methods? Best pairwise comparison tools? Examples of pairwise ranking surveys? …

There’s a fatal flaw in the foundations that web3 is being built on. Unless we correct it soon, no amount of decentralization, DAOs or composability will be able to save it.

The secret ingredient powering Community-Led Growth for the world's best tech startups.