The Full-Stack Researcher
Guides, Case Studies, & Actionable Advice for Mixed-Methods User Research
Customer Problem Stack Ranking: How Stripe Validates New Product Ideas
Shreyas Doshi named Customer Problem Stack Ranking at Stripe in May 2020. It ranks your idea against every other problem your customers face. Seven steps, a worked example, and what happened when we ran it on ourselves.
4 Prioritization Techniques For Deciding What To Build
RICE, MoSCoW, Kano and Customer Problem Stack Ranking, four ways to cut through conflicting input and decide what to build next.
Mixed methods is the most important research skillset of the 2020s
Product-led growth put research at the centre of strategy. The researchers who thrive this decade are the ones fluent in both qualitative and quantitative work.
Ultimate Guide to MaxDiff Analysis: Examples, Methods, Tools
MaxDiff measures the priorities of a group of people by letting them choose the best and worst option from a set of statements using choice-based voting, mathematics and online surveys.
A Beginnerโs Guide to Thematic Analysis
Thematic analysis turns a mountain of transcripts and open-ended answers into themes. What it is, the steps, a real example, and when a lighter method fits better.
