A real, published four-step research playbook: interviews to find the trade-offs, MaxDiff to rank them, conjoint to price them, testing to ship them. Steal it.

AI didn't just speed up UX research, it changed how your colleagues see your role. Leaders now pick the method with AI and hand it to you to run.

Four questions to help you pick the right method for your ranking survey, between Conjoint Analysis, Pairwise Comparison, MaxDiff Analysis, Ranked Choice Voting, and Points Allocation ranking.

UX for mobile survey respondents varies wildly between the most popular conjoint analysis platforms. I reviewed 8 of the most popular conjoint tools to assess their responsive design for mobile conjoint research.

A discrete choice experiment is a type of survey that measures the relative importance of a set of options according to a group of people, including conjoint, maxdiff, pairwise comparison, and more.

Real case study showing how Dogo used a maxdiff analysis and conjoint survey to optimize their pricing model, ultimately driving +9.5% conversion rate and +13% ARPU.

Marginal willingness to pay turns a conjoint preference score into a dollar figure. Here's the full method, the formula, and how to handle a non-linear price curve.

An opportunity gap survey ranks customer problems by importance and dissatisfaction, so "what should we build next?" becomes a measurement instead of an argument.

A Van Westendorp is a survey method used to measure a product’s optimal price. Known specifically as the Van Westendorp Price Sensitivity Meter, or sometimes just VM PSM for short, this survey method shows you how price changes impact your customers’ willingness to pay for your product.

Fixed-profile conjoint is old-school and mostly replaced by choice-based conjoint. But there's one case it's still the right tool, and you don't need conjoint software to run it.

The full process, from the 7 steps to measuring materiality with a survey to building the matrix for your CSRD report.

18 survey tools compared on whether they save the answers of people who start but don't finish. Only some do, and fewer let you actually see the data.

The Competing Values Framework (CVF) is one of the most popular academic theories for understanding how organizations act. It uses a simple 2x2 matrix to quantitatively map an organization’s culture in a simple yet empirically validated way that allows leaders to plan strategies to change their culture over time.

Contingency tables compare two or more types of data to see how often they overlap in a matrix table. Learn how they works, what the best tools are, when to use it for your research, and what its advantages are over other survey analysis methods.

Crosstab Analysis lets you compare two or more types of data to see how often they overlap in a simple matrix table format. Learn how crosstabulation works, what the best tools are, when to use it for your research, and what its advantages are over other survey analysis methods.

Conjoint analysis is a popular market research method for understanding what’s most important to customers when they’re picking between products during a purchase decision. This post explains what Conjoint Analysis is, how it works, and how to design your own conjoint survey.

From dot voting to MaxDiff: six ways for a team to turn a long list into a ranked shortlist, with worked examples and free tools to run each one.

The Organizational Culture Assessment Instrument (OCAI) is a popular research method for quantitatively mapping a company’s culture. It offers a simple yet empirically-validated way to analyze both an organization’s present and preferred culture, helping leadership teams create data-driven strategies for transforming how their company works.

Best-Worst Scaling is a method for ranking people’s preferences by asking them to choose the best and worst option from a series of statements.

104 questions from 18 real PMF survey templates analysed, the 8 most common mistakes, and three templates (basic, advanced, expert) built on what the survey is actually for.